5 tips on how to write better restaurant marketing email subject lines

Writing a subject line for any kind of business is challenging. It needs to be exciting and encouraging enough for readers to open the mailer but at the same time short, precise and informative.

5 reasons why you should start using email marketing

Email marketing has been around since the introduction of emails. Savvy business owners realised that by keeping your customers informed with information that they saw to be of relevance to their customer base sales and retention levels could be increased. The longevity of email marketing just underlines the success story of this incredible marketing tool. Nevertheless, there are still millions of businesses out there that have not embraced the power of email marketing yet. Here are therefore five very straightforward reasons why today is the day to set up your first email marketing campaign.

Email Marketing Cornwall: 10 easy steps to optimise your campaigns

Email marketing is sometimes seen as the shy sibling next to the outgoing social media sister and the popular content marketing brother. Personally, I feel we should all embrace email marketing more because it is easily trackable, very cost effective, less time consuming, versatile, very personal if you want to and immediate.

Email Marketing Cornwall – Cornish Events for your Campaign

Every email marketing campaign you send out needs to include relevant information for your readers. This can be challenging. An easy way to overcome the draught of content is to use events in your mailer that are organised by your local tourism board. My latest post therefore focuses on events taking place in Cornwall which you can easily use for your email marketing.

Email Marketing Cornwall: Embrace your Unsubscribers

In my past blog posts, I gave practical advice on how you could optimise your existing email marketing campaign. This time I want you to rethink your approach on how to look at your unsubscribe rate.

Email Marketing Cornwall: Content Writing

In my last email marketing post, I talked about the importance of creating a short and precise subject line which is enticing enough to get subscribers reading your newsletter. Now the next step will be to get them interested in the content that you have prepared.

FouldsCRM Workshop Cornwall: CRM & Email Marketing

In the past two weeks, I was lucky enough to run three workshops on CRM and email marketing discussing the need to focus more on the existing client base as well as to stop the one mailer fits all attitude.

Email Marketing Cornwall: Subject Line Tips

In recent months, I have noticed that businesses are trying to pack in as much as possible in one newsletter. As I am a great believer in KISS: Keep It Short & Simple. I thought I post a few tips on how to keep your email marketing campaigns simple without influencing the success rate negatively. 

FouldsCRM Part of Digital Marketing Workshop

On the 28th of February, FouldsCRM will join Chris Hambly from the Cornwall Trade Network in a workshop focusing on digital marketing. The workshop will take place in the Alverton Hotel in Truro from 9.30 am to 1.00 pm.

FouldsCRM part of Maximise Your Potential events

In the past few months, I have met some really interesting people in #Cornwall who all want the best for this wonderful county. 

Cornwall Winter Sales

January is a very quiet month for any hotel in Cornwall. It is therefore no surprise that many have decided to close their doors and re-open in February, ready for Valentine's Day. Nevertheless, the marketing departments never rest and are already setting up new promotions to ensure a successful 2014. As I enjoy receiving newsletters, I thought it is time for another Cornish email marketing post.

Perranuthnoe – A Cornish gem waiting to be discovered

Driving down to Perranuthnoe on the narrow, winding road one is immediately greeted by the pink rendering of the multi award winning pub the Victoria Inn. Due to the success of the inn which is one of the oldest in the country, Perranuthnoe was first brought to the attention of culinary enthusiasts. Most recently though, the small coastal village is attracting a much more diverse crowd of visitors who instantly fall in love with its unspoilt and quiet appearance.

A German love letter to Cornwall

Dear Cornwall,

we have known each other now for more than 7 years. First you were just an acquaintance whom I visited once or twice a year for a few days then growing slowly to become a close friend whom I am now privileged to call my home. You have not only been the setting but have played an integral part in my life.

Best Cornish Christmas Offers

Christmas is one of the most important seasons in any business calendar and with it being so close, we as customers are flooded with Christmas related offers. As I am a fan of Christmas newsletters, I thought it would make a nice blog post to show you a few which I have received this year.

5 CRM Mistakes No One Should Make

Customer retention management sounds very complex and complicated but to be honest it is actually very straight forward. In this post, I am listing 5 very common mistakes that are detrimental to a business but can also be easily fixed.

The Importance of Exceeding Customer Expectations

Have you ever wondered why your customers have not returned and chosen a competitor over you? One of the reasons might be a poor or just average customer experience.

SMALL BUSINESS SURVEY FOR CORNWALL & DEVON PUBLISHED

The results of the Devon and Cornwall small business survey have been published and clearly show that digital marketing is rapidly overtaking traditional marketing tools.

Penzance at Christmas

Discover the Magic of the Winter Solstice during Montol Night 

Just before Christmas, Penzance is taken over by masked and disguised people who seem to be floating through the allies of the harbour town setting it alight with a 'River of Fire'. This fascinating procession is part of the Montol Festival which is a six day art and community festivity and takes place on the day of the Winter Solstice, always around the 21st of December.

Cornwall Festival Season

Cornwall is a fantastic destination to visit regardless of the time of year. During the summer though, Cornwall offers visitors an unbelievable variety of cultural events which makes the county even more attractive to domestic and foreign guests. This blog post therefore focuses on some personal favourites which might be of interest for you when trying to attract returning guests.

Less is sometimes more

Some might wonder now what do I mean with 'less is sometimes more' in regards to CRM campaigns. Just like eating too much salt or chocolate, certain CRM campaigns can actually harm your brand instead of enhancing it.