Why Email Marketing Rocks

Email marketing has been upon us for more than 20 years. Since the arrival of social media, many professionals in the digital marketing sector have predicted that email marketing will be a dying tool and therefore not worth to invest in. To this day, I disagree.

5 reasons why you should start using email marketing

Email marketing has been around since the introduction of emails. Savvy business owners realised that by keeping your customers informed with information that they saw to be of relevance to their customer base sales and retention levels could be increased. The longevity of email marketing just underlines the success story of this incredible marketing tool. Nevertheless, there are still millions of businesses out there that have not embraced the power of email marketing yet. Here are therefore five very straightforward reasons why today is the day to set up your first email marketing campaign.

Email Marketing Cornwall: 10 easy steps to optimise your campaigns

Email marketing is sometimes seen as the shy sibling next to the outgoing social media sister and the popular content marketing brother. Personally, I feel we should all embrace email marketing more because it is easily trackable, very cost effective, less time consuming, versatile, very personal if you want to and immediate.

Email Marketing Cornwall – Cornish Events for your Campaign

Every email marketing campaign you send out needs to include relevant information for your readers. This can be challenging. An easy way to overcome the draught of content is to use events in your mailer that are organised by your local tourism board. My latest post therefore focuses on events taking place in Cornwall which you can easily use for your email marketing.

Email Marketing Cornwall: Embrace your Unsubscribers

In my past blog posts, I gave practical advice on how you could optimise your existing email marketing campaign. This time I want you to rethink your approach on how to look at your unsubscribe rate.

Email Marketing Cornwall: Content Writing

In my last email marketing post, I talked about the importance of creating a short and precise subject line which is enticing enough to get subscribers reading your newsletter. Now the next step will be to get them interested in the content that you have prepared.

Email Marketing Cornwall: Subject Line Tips

In recent months, I have noticed that businesses are trying to pack in as much as possible in one newsletter. As I am a great believer in KISS: Keep It Short & Simple. I thought I post a few tips on how to keep your email marketing campaigns simple without influencing the success rate negatively. 

FouldsCRM part of Maximise Your Potential events

In the past few months, I have met some really interesting people in #Cornwall who all want the best for this wonderful county. 

Cornwall Winter Sales

January is a very quiet month for any hotel in Cornwall. It is therefore no surprise that many have decided to close their doors and re-open in February, ready for Valentine's Day. Nevertheless, the marketing departments never rest and are already setting up new promotions to ensure a successful 2014. As I enjoy receiving newsletters, I thought it is time for another Cornish email marketing post.

Perranuthnoe – A Cornish gem waiting to be discovered

Driving down to Perranuthnoe on the narrow, winding road one is immediately greeted by the pink rendering of the multi award winning pub the Victoria Inn. Due to the success of the inn which is one of the oldest in the country, Perranuthnoe was first brought to the attention of culinary enthusiasts. Most recently though, the small coastal village is attracting a much more diverse crowd of visitors who instantly fall in love with its unspoilt and quiet appearance.

5 CRM Mistakes No One Should Make

Customer retention management sounds very complex and complicated but to be honest it is actually very straight forward. In this post, I am listing 5 very common mistakes that are detrimental to a business but can also be easily fixed.

The Importance of Exceeding Customer Expectations

Have you ever wondered why your customers have not returned and chosen a competitor over you? One of the reasons might be a poor or just average customer experience.

SMALL BUSINESS SURVEY FOR CORNWALL & DEVON PUBLISHED

The results of the Devon and Cornwall small business survey have been published and clearly show that digital marketing is rapidly overtaking traditional marketing tools.

Less is sometimes more

Some might wonder now what do I mean with 'less is sometimes more' in regards to CRM campaigns. Just like eating too much salt or chocolate, certain CRM campaigns can actually harm your brand instead of enhancing it. 

CRM Solutions for Restaurants and Pubs

CRM solutions can be used for any kind of business, including restaurants and pubs. To show how this can be done, I would like to use an example of a restaurant I visited over the Christmas break.

Communicating Retention Campaigns

When developing a retention campaign, it needs to be decided very early on how you would like to communicate the message to your client base. Based on that decision, many different elements of the campaign will be impacted such as budget, recipients, marketing material and even the incentive itself. So what are your choices?

Why Customer Retention Matters

The phrase Customer Retention Management can mean everything and nothing at all. It is therefore no surprise that I get often asked what does customer retention actually mean and what does it involve?