5 reasons why you should start using email marketing

Email marketing has been around since the introduction of emails. Savvy business owners realised that by keeping your customers informed with information that they saw to be of relevance to their customer base sales and retention levels could be increased. The longevity of email marketing just underlines the success story of this incredible marketing tool. Nevertheless, there are still millions of businesses out there that have not embraced the power of email marketing yet. Here are therefore five very straightforward reasons why today is the day to set up your first email marketing campaign.

1. Most cost effective marketing tool
Email marketing is THE most affordable marketing tool currently available. Some might argue now that social media is but if you look at the time that you need to spend on your various social media sites to create interest, interactions and most preferably results, the opportunity costs are actually a lot higher in comparison to the time spent on email marketing and results achieved.

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 2. Real time results

With email marketing you instantly know whether a campaign was a success or not. Open and click rates arrive in real time and allow you to understand what your customer base is drawn to within hours after the mailer was sent. It forces you to adapt and enhance future campaigns which no other medium can currently offer.

3. Inform thousands with one click
Every single one of us has at least one email address. I have currently three. That means there is a giant customer base out there that loves to hear from you. Instead of posting your messages on various social media sites several times a day, you can send one mailer and reach thousands of people.

4. Be creative
Email marketing has evolved into one of the most creative marketing channels that is currently out there. HTML mailers allow you to include pictures, videos, music, games, infographics, quizzes, maps or anything else you think is relevant to your subscribers. Your email marketing campaign can be as flexible and creative as you need it to be.

5. Easily tested & easily fixed
The biggest advantage of email marketing is that you can test, test, test. By using A/B testing results you are able to adapt the mailer specifically to the preferences of your subscribers. This does not take up weeks or days but can be resolved in a matter of hours.

I hope I was able to illustrate to you that email marketing is a tool that can only enhance your current marketing strategy without putting any strain on your marketing budget. For more details on how to set up your first campaign, feel free to contact me.