Every email marketing campaign you send
out needs to include relevant information for your readers. This can
be challenging. An easy way to overcome the draught of content is to
use events in your mailer that are organised by your local tourism
board. My latest post therefore focuses on events taking place in
Cornwall which you can easily use for your email marketing.
Providing your subscribers with details
on festivals, concerts and other events is highly appreciated as you
offer them a selection of activities that they can enjoy while on
holiday. This makes you a credible sender which will lead to an even
better open rate for your email marketing campaign.
Here are a few examples of events in
Cornwall that you could use for your next mailer.
Fal River Festival in Falmouth – 23
My – 01 June
This is a great 10 days festival
celebrating places, history, culture and people of Cornwall,
specicially the area along the Fal river. In total, there will be
around 150 different events which are all losely connected to food,
drink, sport and music. This Cornish event is definitely worth
mentioning to your guests.
Pirates of the Prom – 26 May
This is Penzance second attempt to earn
back the pirate world record of fancy dress. Invite your guests to
join the mayhem and dress up as a pirate to help Penzance secure
their victory. It will definitely be a once in a lifetime achievement
for any of the pirates participating.
Golowan Festival – 21 June – 29
June
The Golowan Festival is a personal
favourite of mine. I highly recommend watching the Mazey Day parade
which is a spectacular procession through town organised by local
schools. Children are dressed in colourful costumes carrying
breathtaking sculptures which are based on local themes. Last year
the theme was giants so schools created amazing displays of King
Kong, Moby Dick and James and the Giant Peach.
A detailed lists on events in Cornwall
can also be found on Visit Cornwall.
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