5 tips on how to write better restaurant marketing email subject lines

Writing a subject line for any kind of business is challenging. It needs to be exciting and encouraging enough for readers to open the mailer but at the same time short, precise and informative.

Why Email Marketing Rocks

Email marketing has been upon us for more than 20 years. Since the arrival of social media, many professionals in the digital marketing sector have predicted that email marketing will be a dying tool and therefore not worth to invest in. To this day, I disagree.

5 reasons why you should start using email marketing

Email marketing has been around since the introduction of emails. Savvy business owners realised that by keeping your customers informed with information that they saw to be of relevance to their customer base sales and retention levels could be increased. The longevity of email marketing just underlines the success story of this incredible marketing tool. Nevertheless, there are still millions of businesses out there that have not embraced the power of email marketing yet. Here are therefore five very straightforward reasons why today is the day to set up your first email marketing campaign.

Das "Mazey Day" Fest – Ein einzigartiges Erlebnis in Cornwall

Ich komme aus einer Gegend in Deutschland, in welcher der jährliche Weihnachtsmarkt das festlichste Ereignis im ganzen Jahr darstellt. Daher ist es keine große Überraschung, dass ich fasziniert bin von den zahlreichen cornishen Festivals, die man während des gesamten Jahres erleben kann. Die Menschen in Cornwall lieben es ihre Kultur, Traditionen und Bräuche zu feiern. Glücklicherweise habe ich die Möglichkeit einige der Feste zu besuchen, wie zum Beispiel "Flora Day" in Helston, das Fischfestival in Newlyn sowie die Feierlichkeiten der Wintersonnenwende während des "Montol Festes" in Penzance. Eines meiner Favoriten ist aber definitiv "Mazey Day", welches Teil der siebentägigen Golowan-Festpiele ist. Dieses findet jedes Jahr Ende Juni in Penzance statt.

Mazey Day Celebration – One of a Kind

Coming from Greifswald, a town in the north east of Germany, where the most exciting festivity is the yearly Christmas market, I was immediately drawn to the various Cornish festivals that seem to take place on a month to month basis. People in Cornwall just love to celebrate their heritage, traditions and culture. Luckily, I am fortunate enough to be able to visit a few of those, from Flora Day in Helston to the Fish Festival in Newlyn and the winter solstice celebrations during the Montol Festival in Penzance. One of my all time favourites though has to be Mazey Day which is part of the week long Golowan Festivities taking place every year at the end of June in Penzance.

Email Marketing Cornwall: 10 easy steps to optimise your campaigns

Email marketing is sometimes seen as the shy sibling next to the outgoing social media sister and the popular content marketing brother. Personally, I feel we should all embrace email marketing more because it is easily trackable, very cost effective, less time consuming, versatile, very personal if you want to and immediate.

Email Marketing Cornwall – Cornish Events for your Campaign

Every email marketing campaign you send out needs to include relevant information for your readers. This can be challenging. An easy way to overcome the draught of content is to use events in your mailer that are organised by your local tourism board. My latest post therefore focuses on events taking place in Cornwall which you can easily use for your email marketing.

Email Marketing Cornwall: Embrace your Unsubscribers

In my past blog posts, I gave practical advice on how you could optimise your existing email marketing campaign. This time I want you to rethink your approach on how to look at your unsubscribe rate.

Email Marketing Cornwall: Content Writing

In my last email marketing post, I talked about the importance of creating a short and precise subject line which is enticing enough to get subscribers reading your newsletter. Now the next step will be to get them interested in the content that you have prepared.

FouldsCRM Workshop Cornwall: CRM & Email Marketing

In the past two weeks, I was lucky enough to run three workshops on CRM and email marketing discussing the need to focus more on the existing client base as well as to stop the one mailer fits all attitude.

Email Marketing Cornwall: Subject Line Tips

In recent months, I have noticed that businesses are trying to pack in as much as possible in one newsletter. As I am a great believer in KISS: Keep It Short & Simple. I thought I post a few tips on how to keep your email marketing campaigns simple without influencing the success rate negatively. 

FouldsCRM Part of Digital Marketing Workshop

On the 28th of February, FouldsCRM will join Chris Hambly from the Cornwall Trade Network in a workshop focusing on digital marketing. The workshop will take place in the Alverton Hotel in Truro from 9.30 am to 1.00 pm.

FouldsCRM part of Maximise Your Potential events

In the past few months, I have met some really interesting people in #Cornwall who all want the best for this wonderful county. 

Valentine's Day in Cornwall

Valentines Day is only a few weeks away and now is the time to communicate to your customers how you can help them to have one of the most romantic and unforgettable Valentine's Days in Cornwall.

Cornwall Winter Sales

January is a very quiet month for any hotel in Cornwall. It is therefore no surprise that many have decided to close their doors and re-open in February, ready for Valentine's Day. Nevertheless, the marketing departments never rest and are already setting up new promotions to ensure a successful 2014. As I enjoy receiving newsletters, I thought it is time for another Cornish email marketing post.

Perranuthnoe – A Cornish gem waiting to be discovered

Driving down to Perranuthnoe on the narrow, winding road one is immediately greeted by the pink rendering of the multi award winning pub the Victoria Inn. Due to the success of the inn which is one of the oldest in the country, Perranuthnoe was first brought to the attention of culinary enthusiasts. Most recently though, the small coastal village is attracting a much more diverse crowd of visitors who instantly fall in love with its unspoilt and quiet appearance.