Email marketing has been upon us for more than 20 years. Since the arrival of social media, many professionals in the digital marketing sector have predicted that email marketing will be a dying tool and therefore not worth to invest in. To this day, I disagree.
Luckily I am not alone with my opinion as more and more articles are published on the continued importance of email marketing. More importantly, it is still a growing sector.
A recent blog post from Entrepreneur.com included a fantastic infographic on why email marketing rocks and I just had to share it as it underlines my own professional opinion on the future of email marketing.
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