Most
restaurants and hotels will offer similar packages which might
include a Valentine's break in a lush hotel, champagne breakfast,
treatments in a spa or a candle light dinner. To be able to stand out
from the crowd and encourage guests to book your offer, it is
essential to personalise your message as much as possible, create an
offer that is appealing and slightly different from your competitors
as well as choose a distribution channel that suits your customers
the most.
The
Scarlet Hotel for example offers a very traditional Valentine's
Day package which consists of a romantic Valentine's Day menu.
However, they managed to make it unique by suggesting a specific wine
to each of the courses available. This might not sound like much but
can already make a difference in the decision making process of where
to go for dinner. The blog post is also a fantastic example of great
content
marketing
because it ranks them well with the keywords 'Valentine's Day
Cornwall' and at the same time provides the reader with all the
necessary details.
To
stand out of the crowd, it is of course always best if you are the
one who offers something totally different. The Bedruthan
Hotel simply does that by offering a live drawing class on
Valentine's Day with food and drinks included.
As
Cornwall is a destination that offers the most spectacular coastal
walks in the country, walking is an obvious choice for an ingredient
in a Valentine's Day package. VisitCornwall.com has published five
romantic routes which not only showcase the beauty of Cornwall but
also introduce visitors to places which have inspired writers such as
Thomas Hardy and Daphne de Maurier to write one of their many
romantic novels. Providing these details to your guests on top of
what you usually plan, can be an extra incentive to go for your
Valentine's Day package. All the details on the routes can be
downloaded directly from the Visit
Cornwall website.
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