Pages

Monday, 13 January 2014

Valentine's Day in Cornwall

Valentines Day is only a few weeks away and now is the time to communicate to your customers how you can help them to have one of the most romantic and unforgettable Valentine's Days in Cornwall.

Most restaurants and hotels will offer similar packages which might include a Valentine's break in a lush hotel, champagne breakfast, treatments in a spa or a candle light dinner. To be able to stand out from the crowd and encourage guests to book your offer, it is essential to personalise your message as much as possible, create an offer that is appealing and slightly different from your competitors as well as choose a distribution channel that suits your customers the most.

The Scarlet Hotel for example offers a very traditional Valentine's Day package which consists of a romantic Valentine's Day menu. However, they managed to make it unique by suggesting a specific wine to each of the courses available. This might not sound like much but can already make a difference in the decision making process of where to go for dinner. The blog post is also a fantastic example of great content marketing because it ranks them well with the keywords 'Valentine's Day Cornwall' and at the same time provides the reader with all the necessary details.

To stand out of the crowd, it is of course always best if you are the one who offers something totally different. The Bedruthan Hotel simply does that by offering a live drawing class on Valentine's Day with food and drinks included.

As Cornwall is a destination that offers the most spectacular coastal walks in the country, walking is an obvious choice for an ingredient in a Valentine's Day package. VisitCornwall.com has published five romantic routes which not only showcase the beauty of Cornwall but also introduce visitors to places which have inspired writers such as Thomas Hardy and Daphne de Maurier to write one of their many romantic novels. Providing these details to your guests on top of what you usually plan, can be an extra incentive to go for your Valentine's Day package. All the details on the routes can be downloaded directly from the Visit Cornwall website.

No comments:

Post a Comment