A German love letter to Cornwall

Dear Cornwall,

we have known each other now for more than 7 years. First you were just an acquaintance whom I visited once or twice a year for a few days then growing slowly to become a close friend whom I am now privileged to call my home. You have not only been the setting but have played an integral part in my life.

Best Cornish Christmas Offers

Christmas is one of the most important seasons in any business calendar and with it being so close, we as customers are flooded with Christmas related offers. As I am a fan of Christmas newsletters, I thought it would make a nice blog post to show you a few which I have received this year.

5 CRM Mistakes No One Should Make

Customer retention management sounds very complex and complicated but to be honest it is actually very straight forward. In this post, I am listing 5 very common mistakes that are detrimental to a business but can also be easily fixed.

The Importance of Exceeding Customer Expectations

Have you ever wondered why your customers have not returned and chosen a competitor over you? One of the reasons might be a poor or just average customer experience.

SMALL BUSINESS SURVEY FOR CORNWALL & DEVON PUBLISHED

The results of the Devon and Cornwall small business survey have been published and clearly show that digital marketing is rapidly overtaking traditional marketing tools.

Penzance at Christmas

Discover the Magic of the Winter Solstice during Montol Night 

Just before Christmas, Penzance is taken over by masked and disguised people who seem to be floating through the allies of the harbour town setting it alight with a 'River of Fire'. This fascinating procession is part of the Montol Festival which is a six day art and community festivity and takes place on the day of the Winter Solstice, always around the 21st of December.

Cornwall Festival Season

Cornwall is a fantastic destination to visit regardless of the time of year. During the summer though, Cornwall offers visitors an unbelievable variety of cultural events which makes the county even more attractive to domestic and foreign guests. This blog post therefore focuses on some personal favourites which might be of interest for you when trying to attract returning guests.

Less is sometimes more

Some might wonder now what do I mean with 'less is sometimes more' in regards to CRM campaigns. Just like eating too much salt or chocolate, certain CRM campaigns can actually harm your brand instead of enhancing it. 

CRM Solutions for Restaurants and Pubs

CRM solutions can be used for any kind of business, including restaurants and pubs. To show how this can be done, I would like to use an example of a restaurant I visited over the Christmas break.

Communicating Retention Campaigns

When developing a retention campaign, it needs to be decided very early on how you would like to communicate the message to your client base. Based on that decision, many different elements of the campaign will be impacted such as budget, recipients, marketing material and even the incentive itself. So what are your choices?

Why Customer Retention Matters

The phrase Customer Retention Management can mean everything and nothing at all. It is therefore no surprise that I get often asked what does customer retention actually mean and what does it involve?