Why Email Marketing Rocks

Email marketing has been upon us for more than 20 years. Since the arrival of social media, many professionals in the digital marketing sector have predicted that email marketing will be a dying tool and therefore not worth to invest in. To this day, I disagree.

5 reasons why you should start using email marketing

Email marketing has been around since the introduction of emails. Savvy business owners realised that by keeping your customers informed with information that they saw to be of relevance to their customer base sales and retention levels could be increased. The longevity of email marketing just underlines the success story of this incredible marketing tool. Nevertheless, there are still millions of businesses out there that have not embraced the power of email marketing yet. Here are therefore five very straightforward reasons why today is the day to set up your first email marketing campaign.

Das "Mazey Day" Fest – Ein einzigartiges Erlebnis in Cornwall

Ich komme aus einer Gegend in Deutschland, in welcher der jährliche Weihnachtsmarkt das festlichste Ereignis im ganzen Jahr darstellt. Daher ist es keine große Überraschung, dass ich fasziniert bin von den zahlreichen cornishen Festivals, die man während des gesamten Jahres erleben kann. Die Menschen in Cornwall lieben es ihre Kultur, Traditionen und Bräuche zu feiern. Glücklicherweise habe ich die Möglichkeit einige der Feste zu besuchen, wie zum Beispiel "Flora Day" in Helston, das Fischfestival in Newlyn sowie die Feierlichkeiten der Wintersonnenwende während des "Montol Festes" in Penzance. Eines meiner Favoriten ist aber definitiv "Mazey Day", welches Teil der siebentägigen Golowan-Festpiele ist. Dieses findet jedes Jahr Ende Juni in Penzance statt.

Mazey Day Celebration – One of a Kind

Coming from Greifswald, a town in the north east of Germany, where the most exciting festivity is the yearly Christmas market, I was immediately drawn to the various Cornish festivals that seem to take place on a month to month basis. People in Cornwall just love to celebrate their heritage, traditions and culture. Luckily, I am fortunate enough to be able to visit a few of those, from Flora Day in Helston to the Fish Festival in Newlyn and the winter solstice celebrations during the Montol Festival in Penzance. One of my all time favourites though has to be Mazey Day which is part of the week long Golowan Festivities taking place every year at the end of June in Penzance.