Why Email Marketing Rocks

Email marketing has been upon us for more than 20 years. Since the arrival of social media, many professionals in the digital marketing sector have predicted that email marketing will be a dying tool and therefore not worth to invest in. To this day, I disagree.

5 reasons why you should start using email marketing

Email marketing has been around since the introduction of emails. Savvy business owners realised that by keeping your customers informed with information that they saw to be of relevance to their customer base sales and retention levels could be increased. The longevity of email marketing just underlines the success story of this incredible marketing tool. Nevertheless, there are still millions of businesses out there that have not embraced the power of email marketing yet. Here are therefore five very straightforward reasons why today is the day to set up your first email marketing campaign.