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Tuesday, 19 August 2014

5 tips on how to write better restaurant marketing email subject lines

Writing a subject line for any kind of business is challenging. It needs to be exciting and encouraging enough for readers to open the mailer but at the same time short, precise and informative.

Monday, 21 July 2014

Why Email Marketing Rocks

Email marketing has been upon us for more than 20 years. Since the arrival of social media, many professionals in the digital marketing sector have predicted that email marketing will be a dying tool and therefore not worth to invest in. To this day, I disagree.

Thursday, 3 July 2014

5 reasons why you should start using email marketing

Email marketing has been around since the introduction of emails. Savvy business owners realised that by keeping your customers informed with information that they saw to be of relevance to their customer base sales and retention levels could be increased. The longevity of email marketing just underlines the success story of this incredible marketing tool. Nevertheless, there are still millions of businesses out there that have not embraced the power of email marketing yet. Here are therefore five very straightforward reasons why today is the day to set up your first email marketing campaign.

Thursday, 26 June 2014

Das "Mazey Day" Fest – Ein einzigartiges Erlebnis in Cornwall

Ich komme aus einer Gegend in Deutschland, in welcher der jährliche Weihnachtsmarkt das festlichste Ereignis im ganzen Jahr darstellt. Daher ist es keine große Überraschung, dass ich fasziniert bin von den zahlreichen cornishen Festivals, die man während des gesamten Jahres erleben kann. Die Menschen in Cornwall lieben es ihre Kultur, Traditionen und Bräuche zu feiern. Glücklicherweise habe ich die Möglichkeit einige der Feste zu besuchen, wie zum Beispiel "Flora Day" in Helston, das Fischfestival in Newlyn sowie die Feierlichkeiten der Wintersonnenwende während des "Montol Festes" in Penzance. Eines meiner Favoriten ist aber definitiv "Mazey Day", welches Teil der siebentägigen Golowan-Festpiele ist. Dieses findet jedes Jahr Ende Juni in Penzance statt.