Email Marketing Cornwall: 10 easy steps to optimise your campaigns

Email marketing is sometimes seen as the shy sibling next to the outgoing social media sister and the popular content marketing brother. Personally, I feel we should all embrace email marketing more because it is easily trackable, very cost effective, less time consuming, versatile, very personal if you want to and immediate.

Email Marketing Cornwall – Cornish Events for your Campaign

Every email marketing campaign you send out needs to include relevant information for your readers. This can be challenging. An easy way to overcome the draught of content is to use events in your mailer that are organised by your local tourism board. My latest post therefore focuses on events taking place in Cornwall which you can easily use for your email marketing.

Email Marketing Cornwall: Embrace your Unsubscribers

In my past blog posts, I gave practical advice on how you could optimise your existing email marketing campaign. This time I want you to rethink your approach on how to look at your unsubscribe rate.

Email Marketing Cornwall: Content Writing

In my last email marketing post, I talked about the importance of creating a short and precise subject line which is enticing enough to get subscribers reading your newsletter. Now the next step will be to get them interested in the content that you have prepared.