Less is sometimes more

Some might wonder now what do I mean with 'less is sometimes more' in regards to CRM campaigns. Just like eating too much salt or chocolate, certain CRM campaigns can actually harm your brand instead of enhancing it. 

CRM Solutions for Restaurants and Pubs

CRM solutions can be used for any kind of business, including restaurants and pubs. To show how this can be done, I would like to use an example of a restaurant I visited over the Christmas break.

Communicating Retention Campaigns

When developing a retention campaign, it needs to be decided very early on how you would like to communicate the message to your client base. Based on that decision, many different elements of the campaign will be impacted such as budget, recipients, marketing material and even the incentive itself. So what are your choices?

Why Customer Retention Matters

The phrase Customer Retention Management can mean everything and nothing at all. It is therefore no surprise that I get often asked what does customer retention actually mean and what does it involve?