Mazey Day Celebration – One of a Kind

Coming from Greifswald, a town in the north east of Germany, where the most exciting festivity is the yearly Christmas market, I was immediately drawn to the various Cornish festivals that seem to take place on a month to month basis. People in Cornwall just love to celebrate their heritage, traditions and culture. Luckily, I am fortunate enough to be able to visit a few of those, from Flora Day in Helston to the Fish Festival in Newlyn and the winter solstice celebrations during the Montol Festival in Penzance. One of my all time favourites though has to be Mazey Day which is part of the week long Golowan Festivities taking place every year at the end of June in Penzance.

Email Marketing Cornwall: 10 easy steps to optimise your campaigns

Email marketing is sometimes seen as the shy sibling next to the outgoing social media sister and the popular content marketing brother. Personally, I feel we should all embrace email marketing more because it is easily trackable, very cost effective, less time consuming, versatile, very personal if you want to and immediate.

Email Marketing Cornwall – Cornish Events for your Campaign

Every email marketing campaign you send out needs to include relevant information for your readers. This can be challenging. An easy way to overcome the draught of content is to use events in your mailer that are organised by your local tourism board. My latest post therefore focuses on events taking place in Cornwall which you can easily use for your email marketing.

Email Marketing Cornwall: Embrace your Unsubscribers

In my past blog posts, I gave practical advice on how you could optimise your existing email marketing campaign. This time I want you to rethink your approach on how to look at your unsubscribe rate.