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Monday, 31 March 2014

Email Marketing Cornwall: Content Writing


In my last email marketing post, I talked about the importance of creating a short and precise subject line which is enticing enough to get subscribers reading your newsletter. Now the next step will be to get them interested in the content that you have prepared.

Tuesday, 11 March 2014

FouldsCRM Workshop Cornwall: CRM & Email Marketing

In the past two weeks, I was lucky enough to run three workshops on CRM and email marketing discussing the need to focus more on the existing client base as well as to stop the one mailer fits all attitude.

Monday, 3 March 2014

Email Marketing Cornwall: Subject Line Tips

In recent months, I have noticed that businesses are trying to pack in as much as possible in one newsletter. As I am a great believer in KISS: Keep It Short & Simple. I thought I post a few tips on how to keep your email marketing campaigns simple without influencing the success rate negatively.