In my last email marketing post, I
talked about the importance of creating a short and precise subject
line which is enticing enough to get subscribers reading your
newsletter. Now the next step will be to get them interested in the
content that you have prepared.
Monday, 31 March 2014
Tuesday, 11 March 2014
FouldsCRM Workshop Cornwall: CRM & Email Marketing
In the past two weeks, I was lucky enough to run three workshops on CRM and email marketing discussing the need to focus more on the existing client base as well as to stop the one mailer fits all attitude.
Monday, 3 March 2014
Email Marketing Cornwall: Subject Line Tips
In recent months, I have noticed that businesses are trying to pack in as much as possible in one newsletter. As I am a great believer in KISS: Keep It Short & Simple. I thought I post a few tips on how to keep your email marketing campaigns simple without influencing the success rate negatively.
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