Communicating Retention Campaigns

When developing a retention campaign, it needs to be decided very early on how you would like to communicate the message to your client base. Based on that decision, many different elements of the campaign will be impacted such as budget, recipients, marketing material and even the incentive itself. So what are your choices?

Why Customer Retention Matters

The phrase Customer Retention Management can mean everything and nothing at all. It is therefore no surprise that I get often asked what does customer retention actually mean and what does it involve?